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      <image:title>Blog - Kids in the Shire get left behind - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Kids in the Shire get left behind - Make it stand out</image:title>
      <image:caption>The lovely Ironbridge. It’s genuinely really pretty. And there is massive deprivation literally just up the road…</image:caption>
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      <image:title>Blog - Kids in the Shire get left behind - Make it stand out</image:title>
      <image:caption>I used this image before, but I’m bringing it back. That big dark blue bit in the south, hides deprivation in the east and north, if you just look at Mansfield as an area.</image:caption>
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      <image:title>Blog - Kids in the Shire get left behind - Make it stand out</image:title>
      <image:caption>“They do excellent taters in the student canteen, Mr Frodo…!”</image:caption>
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    <loc>https://www.impactsimplified.co.uk/blog/data-doesnt-tell-stories-people-do</loc>
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    <lastmod>2026-05-11</lastmod>
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      <image:title>Blog - Data doesn’t tell stories. People do. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog - Data doesn’t tell stories. People do. - Make it stand out</image:title>
      <image:caption>Kemi Badenoch (top) and everyone else (bottom)</image:caption>
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      <image:title>Blog - Data doesn’t tell stories. People do. - Make it stand out</image:title>
      <image:caption>Mansfield by Indices of Deprivation (IMD). Red is most deprived, Blue is least deprived. You can draw a big green line between the two!</image:caption>
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    <image:image>
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      <image:title>Blog - Data doesn’t tell stories. People do. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.impactsimplified.co.uk/blog/what-happens-to-evaluation-when-universities-are-skint</loc>
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    <lastmod>2026-04-27</lastmod>
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      <image:title>Blog - What happens to evaluation when universities are skint? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog - What happens to evaluation when universities are skint? - Make it stand out</image:title>
      <image:caption>If something is written in a neon sign, it must be true…</image:caption>
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    <image:image>
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      <image:title>Blog - What happens to evaluation when universities are skint? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.impactsimplified.co.uk/blog/outputs-vs-outcomes-and-driving-through-france</loc>
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    <lastmod>2026-04-13</lastmod>
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      <image:title>Blog - Outputs vs outcomes… and driving through France - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog - Outputs vs outcomes… and driving through France - Make it stand out</image:title>
      <image:caption>Seriously though, the seats were horrendous….</image:caption>
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    <image:image>
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      <image:title>Blog - Outputs vs outcomes… and driving through France - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog - Outputs vs outcomes… and driving through France - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.impactsimplified.co.uk/blog/6-mistakes-in-survey-scales</loc>
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    <lastmod>2026-03-30</lastmod>
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      <image:title>Blog - 6 mistakes people make when designing survey scales - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - 6 mistakes people make when designing survey scales - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6931a5b6f7f3d30556d9d585/7973e36a-51a4-4c97-91cb-43de16cc97a3/anotated+bad.png</image:loc>
      <image:title>Blog - 6 mistakes people make when designing survey scales - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - 6 mistakes people make when designing survey scales - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog - 6 mistakes people make when designing survey scales - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.impactsimplified.co.uk/blog/two-years-null-result</loc>
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    <lastmod>2026-04-27</lastmod>
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      <image:title>Blog - They spent two years finding out something ‘didn't work’. That’s great news. - Make it stand out</image:title>
      <image:caption>Panel discussion: stage l-r, Dr Eliza Kozman (TASO), Prof Michael Sanders (Kings), Prof Deborah Johnston (South Bank), Prof Sandeep Ranote (NHS), Dr Gareth Hughes (Student Minds)</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - They spent two years finding out something ‘didn't work’. That’s great news. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Blog - They spent two years finding out something ‘didn't work’. That’s great news. - Make it stand out</image:title>
      <image:caption>Obligatory cheesy selfie from TASO’s office. Why not.</image:caption>
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    <loc>https://www.impactsimplified.co.uk/blog/romans-drove-on-the-left</loc>
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    <lastmod>2026-03-02</lastmod>
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      <image:title>Blog - The Romans drove on the left. And we didn’t have to make a survey to find out. - Make it stand out</image:title>
      <image:caption>… I can’t tell you whether they parallel parked though.</image:caption>
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      <image:title>Blog - The Romans drove on the left. And we didn’t have to make a survey to find out. - Make it stand out</image:title>
      <image:caption>Also, interview analysis also sometimes feels like this. Coding go home.</image:caption>
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    <loc>https://www.impactsimplified.co.uk/blog/is-this-car-good</loc>
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    <lastmod>2026-02-16</lastmod>
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      <image:title>Blog - Is this car ‘good’…? - Make it stand out</image:title>
      <image:caption>This is a 1997 Nissan Micra (K11) with a 1.0ltr engine… what do you think?</image:caption>
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      <image:title>Blog - Is this car ‘good’…? - Make it stand out</image:title>
      <image:caption>With friends on a journey years ago, taking turns to drive. …it also lacked legroom!</image:caption>
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    <loc>https://www.impactsimplified.co.uk/blog/evaluating-parkrun</loc>
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    <lastmod>2026-02-04</lastmod>
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      <image:title>Blog - Is evaluating Parkrun a huge waste of time and money? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Is evaluating Parkrun a huge waste of time and money? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2026-01-07</lastmod>
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      <image:title>Blog - Evaluation and Theory of Change… why should I care? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog - Evaluation and Theory of Change… why should I care? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2026-01-06</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.impactsimplified.co.uk/blog/toctickbox</loc>
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    <lastmod>2026-01-05</lastmod>
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      <image:title>Blog - Theory of Change: a tick-box exercise? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Theory of Change: a tick-box exercise? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.impactsimplified.co.uk/blog/findingadog</loc>
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    <lastmod>2026-01-29</lastmod>
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      <image:title>Blog - How to find a dog, and lessons for data collection - Make it stand out</image:title>
      <image:caption>Riddle from the Lateral Podcast &gt; Episode 15</image:caption>
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    <loc>https://www.impactsimplified.co.uk/blog/whatissimplifying</loc>
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    <lastmod>2026-01-28</lastmod>
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      <image:title>Blog - What is Simplifying? - Make it stand out</image:title>
      <image:caption>Image: Youtube &gt;How to Cook Dauphinoise Potatoes Like a Chef&gt; by Fallow</image:caption>
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    <lastmod>2026-01-28</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.impactsimplified.co.uk/blog/category/%3E+Reflections</loc>
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    <loc>https://www.impactsimplified.co.uk/blog/category/%3E+Brain-teaser</loc>
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